How it works
We don’t replace your marketing team or agency, nor do we outsource any marketing functions. As an audit firm, our sole focus is conducting a thorough, independent evaluation of your entire marketing strategy and implementation. Our philosophy is about working with your team—not proving anyone wrong.
Step 1
Comprehensive Marketing Audit
Our process begins with a deep, independent audit of your entire marketing ecosystem. We analyze each aspect of your marketing strategy, identifying gaps, inefficiencies, and areas for improvement. Our goal is not to replace your team or agency but to provide an objective, data-backed evaluation that helps refine your approach. Our audit covers:
-
Digital Performance Audit – A full assessment of paid and organic efforts on platforms like Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and emerging channels.
-
SEO & Website Performance – We analyze your website structure, technical SEO, on-page optimization, speed, mobile responsiveness, and Google Analytics performance.
-
Content & Messaging Audit – A deep dive into your content strategy, branding, and audience engagement across blogs, email marketing, landing pages, and creative assets.
-
Social Media Strategy Review – Evaluation of organic and paid social media campaigns, influencer collaborations, and community engagement.
-
Traditional Marketing Audit – Assessment of billboards, TV, radio, print ads, PR efforts, editorial placements, and direct mail strategies.
-
Customer Journey & Conversion Analysis – Understanding how leads move through your marketing funnel, from awareness to conversion, and identifying drop-off points.
-
Budget & ROI Assessment – Ensuring marketing spend is optimized across all channels with a focus on efficiency and measurable ROI.
With our holistic approach, we deliver a comprehensive, unbiased review of all your marketing efforts, helping you gain clarity on what’s working and what needs adjustment.
Step 2
Strategic Audit Report & Consultation
Once the audit is complete, we provide a detailed marketing audit report combined with a customized strategy consultation document. This isn’t just a collection of data—it’s a roadmap for success.
-
Detailed Audit Findings: A channel-by-channel breakdown of what’s working, what’s underperforming, and why. We provide in-depth performance metrics, market comparisons, and optimization insights.
-
Gap Analysis & Opportunity Identification: We highlight areas of untapped potential, inefficiencies, and market trends that could impact your business.
-
Strategic Recommendations: Our team crafts tailored, data-backed strategies that align with your business objectives. These include recommended budget allocations, audience targeting refinements, and content optimizations.
-
Implementation Roadmap: We outline short-term quick wins and long-term strategic goals, ensuring your marketing aligns with business growth. This roadmap is structured around quarterly milestones for seamless execution.
-
Marketing Mix & Channel Prioritization: Not all channels contribute equally to growth. We help you prioritize marketing efforts based on ROI potential, industry trends, and competitive analysis.
-
Collaboration Guidance: If you work with an agency or in-house team, we help you communicate these strategic insights effectively, ensuring smooth implementation without disrupting current workflows.
By the end of this step, you’ll have a clear and actionable strategy document—one that empowers your team or agency to implement data-driven marketing decisions confidently.
Step 3
Consultation Workshops & Strategic Planning
Once the audit and strategy consultation document are delivered, we move to the execution phase by conducting in-depth consultation workshops with your leadership and marketing teams.
-
Leadership Strategy Workshop: We facilitate a high-level discussion with your leadership team to align marketing efforts with broader business goals. This workshop helps refine objectives, set KPIs, and establish a unified vision for marketing success.
-
Marketing Calendar Development: We assist in designing a full-year marketing roadmap with quarterly and monthly milestones. This includes budgeting, campaign scheduling, and strategic pivots to optimize results throughout the year.
-
Channel-Specific Training & Optimization Sessions: We offer tailored training workshops for different teams within your organization, ensuring everyone understands and can execute the recommended strategy effectively.
-
Performance Marketing Training: We train your in-house or agency teams on best practices for running Meta Ads, Google Ads, LinkedIn campaigns, and TikTok advertising.
-
SEO & Content Strategy Workshop: A deep dive into search engine optimization, content marketing, and analytics, ensuring your team maximizes organic reach and engagement.
-
Traditional Marketing Consultation: For teams handling PR, editorials, billboards, and offline campaigns, we provide strategic insights on audience targeting, brand messaging, and media placement.
-
-
Hands-on Implementation Support: If required, we offer ongoing advisory support to ensure that strategies are being implemented correctly and efficiently across all channels.
Step 4
Quarterly Audits & Ongoing Adjustments
Marketing is an evolving landscape, and staying on track requires continuous monitoring and course correction. To ensure sustained success, we conduct quarterly audits that assess:
-
Campaign Performance & KPIs – Reviewing all active campaigns against predefined goals and KPIs to measure effectiveness and impact.
-
Budget Allocation & ROI Optimization – Ensuring funds are being spent efficiently across all marketing channels and reallocating resources based on real-time data insights.
-
Market & Industry Trends – Identifying emerging trends, shifts in consumer behavior, and competitive landscape updates to adjust strategy proactively.
-
Performance Gaps & Adjustments – Detecting underperforming areas early and recommending corrective measures to optimize results.
-
Stakeholder Review Sessions – Holding quarterly check-ins with leadership, marketing teams, and agencies to ensure smooth execution and alignment with business objectives.
These quarterly audits serve as a structured checkpoint to keep your marketing strategy agile and responsive. If adjustments are required, we provide clear recommendations on strategy refinement, content optimization, or channel realignment to ensure your marketing stays ahead of the curve. Our goal is to ensure that you maintain consistent growth and achieve sustained, data-driven success.
One step at a time
Our approach is CEO-focused and results-driven. We believe that every CEO should have a clear, concise snapshot of marketing performance every single day—enabling informed decisions and driving continuous improvement. Data. Insights. Performance. Delivered.
Clients
Trusted Agencies
Ads Spend
ROAS
Why Choose
The Marketing Doctor
-
Cutting-Edge Tools and Analytics
Our audits leverage the latest marketing technology and data analytics tools to dissect every aspect of your strategy. From campaign performance to audience targeting, we ensure nothing goes unnoticed.
-
Unbiased Expertise
We’re not here to sell you services you don’t need. Our commitment is to provide transparent, data-driven insights that help you make informed marketing decisions. Whether you’re currently working with an agency or managing campaigns in-house, our audits are designed to complement your existing efforts, not replace them.
-
Specialized PhD Marketers
Our team consists of Chartered Marketers with PhDs in niche marketing domains. This unique combination of academic rigor and professional experience allows us to provide unparalleled insights tailored to your industry and goals.
-
Custom Solutions for Every Business
Already working with an agency? Great! We’ll equip you with actionable recommendations to take back to your team or agency. Looking for a fresh start? We can help identify the perfect agency or partner to implement strategies across specific marketing channels.
WHAT WE DO?
Every day we're ready for new challenges
Let’s Make Things Happen
Elevate your marketing strategy with us – an independent ally untethered by agency bias.
Unlike traditional agencies, we don’t peddle products; instead, we offer unbiased audit reports and recommendations, always prioritising ethics and truth. Leverage our independent insights, and confidently take our recommendations to any agency for genuine business success.
Connect with the us , call us on 048 4545 777 or quick connect through the below given contact form.